The stack behind the businesses

The Rolodex

The tools I actually use — and what each one does for me.

Whop logo

Whop

EssentialPayments & financing

What I use for payment processing across all of my offers. 0.2% lower fees than Stripe — and we can get you on as low as 2.5% fees if you're doing good volume. The best bit is that Whop comes pre-loaded with the best financing and BNPL options.

If you're running an agency / client-based business and not leveraging financing, you're leaving serious money on the table. Prospects you would have otherwise lost could split the payment across multiple months whilst you get paid entirely upfront. This is a must-have when running ads if you want to maintain a good ROAS.

whop.com
Hyros logo

Hyros

EssentialAd tracking

I feel blind when I'm not using Hyros to track my ads. Meta's in-built browser tracking is notoriously unreliable — Hyros uses print tracking to literally follow the customer's exact click journey, to show you exactly who converted off of which ads.

This allows you to optimise your ads based off of actual cash collected, not just supposed 'booked calls'. It also does a whole host of other stuff too.

hyros.com
Base 44 logo

Base 44

Landing pages

I build all of my landing pages in seconds with Base 44. Yes, you could use Claude, but Base 44's UI makes it extremely easy to ship in seconds and host natively.

base44.com
Go High Level logo

Go High Level

CRM & operations

This is what I use for CRM, sending pre-call emails / marketing newsletters, posting on socials and more. The entire backbone of my business.

gohighlevel.com
Wistia logo

Wistia

EssentialVSL hosting

This is where I host my VSLs to track play rate and performance. Essential if you are running a VSL funnel.

wistia.com